Motrin
We Feel Your Pain
We created a print and digital campaign connecting with moms, sympathizing with them and letting them know “We feel your pain”. The creative work connected specific things that can cause pain and that could be relieved with Motrin. Pain points such as aching feet from wearing high heels and back pain from wearing a baby carrier. This campaign was real and appealed to the emotions of moms everywhere.
30 lb Stroller

Baby Carrier

High Heels

Twin Girls

Client
Johnson & Johnson
Agency
Taxi, New York
Role
ACD, Writer
Categories
Print