Upwork Kickoff 2023

I collaborated with Upwork infusing their brand/work with a fresh, humorous edge. We redefined their voice by introducing the tagline, “This Is How We Work Now,” and seamlessly wove that tone into every aspect of their brand.

Every January, Upwork hosts a virtual kick-off event where the CEO and leadership team share their vision for the year ahead. Our challenge was to energize attendees for a full day of talks. Leveraging Upwork’s brand identity, we produced dynamic video content to launch the event and created interstitial pieces to keep the momentum going and the audience engaged between sessions.