Upwork YouTube Content Series

At Upwork, I led a creative team to produce a YouTube content series designed to help freelancers thrive. The series tackled key topics like negotiating rates, crushing interviews, and managing mental health. Each episode introduced a unique, animated character with their own style and personality, keeping the content fresh and engaging. To add authenticity, we brought in real Upwork freelancers to voice the characters, sharing their experiences and offering valuable advice. This one was a blast to create.